BRAND IDENTITY SYSTEM 1.0

SIMPLE MAGIC BAUHAUS LOGO SYSTEM

Engineered according to classic Bauhaus Constructivist principles: pure primary colors (Kandinsky/Itten palette), geometric primitives (Circle, Triangle, Square), bold typography, and hard offset shadows.

01 // PRIMARY HORIZONTAL LOGO SVG VECTOR
Simple Magic Primary Logo

Recommended for: Website navigation, letterheads, invoice templates, horizontal signage, and email signatures.

02 // REVERSE DARK LOGO SVG VECTOR
Simple Magic Dark Logo

Recommended for: Stark black footers, dark vehicle wraps, night-mode assets, and black uniforms/caps.

03 // STACKED BADGE / AVATAR 1:1 SQUARE
Simple Magic Stacked Badge

Recommended for: WhatsApp Business profile picture, Instagram avatar (@packers_move), Google Maps profile photo, and round truck decals.

04 // STANDALONE ICON & FAVICON FAVICON / EMBLEM
Simple Magic Logo Mark Mark (120px)
Simple Magic Favicon

Browser Favicon

Recommended for: Web browser tabs, mobile bookmarks, adhesive carton tape branding, and packing box stamps.

BAUHAUS COLOR TOKENS & PALETTE MATRIX

Bauhaus Red

#D02020

Primary accent, urgency badges, CTAs, momentum wheels.

Bauhaus Blue

#1040C0

Logistics container body, trust badges, secondary links.

Bauhaus Yellow

#F0C020

Directional arrow wedge, stats strip, phone action CTA.

Stark Black

#121212

4px constructivist borders, hard offset shadows, heavy text.

Canvas White

#F0F0F0

Authentic matte architectural paper base background.

ANATOMY & MEANING OF THE LOGO MARK

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1. Blue Moving Box

Represents sturdy cargo packaging, home shifting integrity, and safe physical transport.

2. Yellow Kinetic Arrow

Symbolizes forward momentum, transit speed, and directional guidance from Dehradun across India.

3. Red Circle Cutout

Reflects precision timing, complete reliability, and the focal point of customer satisfaction.

4. Connected Axle Wheels

The vehicular chassis and smooth rolling wheels signifying effortless relocation and zero damage.